Earth Tones is a visual design aesthetic that was popular from roughly 1973 to 1984, succeeding Mid-Century Modern , Space Age , Googie , Atompunk , and Raygun Gothic . It is characterized by dark colors, most notably brown, yellow, and orange. Most Earth Tone designs (such as artwork and logos) consist of using simple geometric shapes with a variety of light colors. Rounded Supergraphic shapes such as circles and semi-circles are also common.

Earth Tones is a specific design aesthetic that shouldn’t be confused with general aesthetics that use earthy tones. In the mid-late 1980s, Earth Tones was succeeded by Memphis Design / Memphis Lite and Laser Grid .

Earth Tones originated in the 1970s, replacing the ornate Mid-Century styles of the 1950s–60s, and quickly became one of the most commonly associated design factors of the decade. Following the 1973 oil crisis and economic recession, fashion and design began to favor convenience over Mid-Century lavishness. This was also a factor in the "used future" look of Supergraphic Ultramodern .

Despite its widespread use throughout the '70s and early '80s, the aesthetic faded out of popularity in the mid-late 1980s , being replaced by newer, flashier designs such as Memphis Design / Memphis Lite and Laser Grid . This aesthetic would still be seen in older houses in the following  decades, but would be perceived by some as garish and dated due to its large association with the 1970s.

Earth Tones would re-appear in the 21st century as a nostalgic design choice for graphic design and interior room design, such as the Cassette Futurism aesthetic, and also Burger King's 2020 rebrand where they returned to a 1970s-style logo and theming. While not as widespread as it once was during its 1970s peak, Earth Tone-related color palettes are somewhat commonplace today.